Privacy Policy

Last updated: July 2026

174963 (“we”, “us”) respects your privacy. This policy explains what we collect and why.

Who we are

174963
Sredzkistraße 33
10435 Berlin
Germany
Email: support@174963.com

What we collect

  • Account and order data (name, email, shipping address, payment confirmation via Shopify Payments / processors)
  • Technical data (IP address, browser type, device) needed to run the store
  • Newsletter email if you subscribe
  • Cookies and similar tools for essential store function and, with consent, analytics

Why we process data

  • To fulfil contracts (orders, shipping, returns)
  • To communicate about orders and support
  • To secure the store and prevent fraud
  • To send newsletter messages only if you opted in

Legal bases (GDPR)

Art. 6 (1)(b) GDPR (contract), Art. 6 (1)(c) (legal obligation), Art. 6 (1)(f) (legitimate interests: security, improvement), Art. 6 (1)(a) (consent for newsletter / non-essential cookies).

Processors

We use Shopify and connected services (payments, fulfilment partners such as print-on-demand providers, email delivery). They process data only as needed to provide their services under appropriate agreements.

Retention

Order and invoice data are kept as required by commercial and tax law. Newsletter data until you unsubscribe. Server logs for a limited period.

Your rights

You may request access, rectification, erasure, restriction, portability, and object to processing where applicable. You may withdraw consent at any time. You may lodge a complaint with a supervisory authority (in Germany, your regional data protection authority).

Contact

Privacy requests: support@174963.com